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Sportsnet unveils redesigned website
The Rogers Media brand’s new site uses responsive design, with the relaunch sponsored by BlackBerry.
Big data must benefit consumers: Suthren
At the DX3 conference in Toronto, Aimia’s Scott Suthren shared his insights on how agencies can use big data best in 2013.
Polar Mobile CEO talks industry challenges
At DX3, Polar Mobile’s Kunal Gupta told the audience that brands have 12 to 18 months to begin designing mobile-specific experiences, or they risk losing consumers.
Bell, Astral peg tangible benefits package at $174.7 M
The new application to the CRTC focuses heavily on increasing consumer choice, according to BCE president and CEO George Cope.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
Spotted! Kellogg launches a tweet shop
The brand is trading tweets for boxes of its new All-Bran Cranberries & Clusters cereal at a pop-up shop this week in Toronto.
MediaCom adds to global team
The agency has added Matthew Mee and Dominic Guba to the international leadership team for the company.
Say Media grows network with first Canadian partners
The company has added four new sites to its family, as part of its strategy to build a broader network of Canadian editors.
The Vancouver Aquarium shares shark facts
The aquarium is promoting its winter exhibit with little known facts about sharks and rays.
Bell Media launches with Toyota Canada for Refined
The branded content series will be broadcast on the Discovery Canada website.
Gougoux sells BCP to Publicis
The owner sold his 100% stake in the agency, as well as his 30% stake in Publicis Canada.
Space rebrands
The Bell Media channel is aiming to better reach its existing target, and has kicked off a campaign promoting its new look.
MuchMusic reprises Coca-Cola Covers
The competition has grown, with prize partner Sony Music offering the winner an exclusive recording agreement.
Pizza Hut marks a royal launch
The Yum! Brands QSR has brought the brand’s Crown Crust Pizza to Canada.
AutoTrader.ca revs up new campaign
The auto buying and selling site is changing its message to promote the convenience of its services as opposed to the size of its inventory.
