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Doctors Nova Scotia tells its stories
The province’s association of doctors is using a social marketing campaign to encourage people to share their personal healthcare experiences.
Bell Bundle stays on top: Media Monitors
The telco buys the most Toronto airtime, with Brault & Martineau taking the top spot in Montreal for the week of Feb. 18 to 24.
Big Brother Canada premiere draws 1.4 million viewers
The 15 homegrown house guests reached 3.3 million Canadians with a special presentation on both Slice and Global Television.
Reader’s Digest Magazines Canada adds Layar
The media co is adding editorial content and advertising opportunities that can be accessed through the augmented reality app.
Astral Out-of-Home unveils Face/Ad/Blog
The social platform features interviews with advertisers and creators, and provides a forum to discuss the latest trends in OOH marketing.
Kokanee brews up a movie release campaign
The Western Canadian beer brand is promoting The Movie Out Here with TV trailers and a partnership with Cineplex.
Cue scores deal with The Hockey News
The company will represent the digital ad inventory for the TC Media publication, offering traditional display ad units and sponsorship opportunities.
MiiScan to launch with Pizza Nova
VP of business development Kal Juman dishes on details for the mobile wallet partnership with the pizza co, and how the company is expanding in North America.
Blog: Rollout of m-commerce platforms on a global scale
Details on MasterCard’s plans to expand its PayPass mobile wallet and Visa and Samsung’s global partnership, live from the Mobile World Congress.
Crave Online Media relaunches
The men’s news hub is rebranding to offer more exclusively Canadian content, as well as a wider array of ad and sponsorship opportunities.
Blog: The goods on Firefox’s new launch
Neil Sweeney, president and CEO at Juice Mobile is giving MiC readers the rundown of the top news from this week’s Mobile World Congress in Barcelona.
Globe and Mail partners with Canadian Kennel Club
The Globe will resume publication of Dogs Annual and Dogs in Canada as the magazines’ official publishing partner.
Skinny Cow launches Oscar-worthy campaign
The Nestle brand, targeted at women, used a TV spot during the Academy Awards to introduce its new line of chocolate treats.
Marian Salzman on consumer fatigue and the rise of the daddy blogger
The trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.
Spotted! Big Brother Canada gets sloppy
To promote tonight’s series premiere, a branded food truck is touring Toronto and serving up free helpings of the house food called slop.
