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Reebok heats things up
The retailer has launched a Canadian campaign around the brand’s new global tagline, “Live with fire.”
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”
Mirvish conjures up smartposter campaign for Wizard of Oz
The production company is promoting the musical using NFC and QR code-enable posters that allow users to buy tickets and watch video via a mobile website.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
BMO kicks off feel-good ad during Super Bowl
The financial institution was one of many Canadian brands to leverage Sunday’s big game, with a new campaign around its “making money make sense” message.
Super Bowl tops six million viewers on CTV
The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.
Media Innovation Group names new SVP
Michael Mamarella will be responsible for the management and strategy of business across North America.
Molson brings it home
The brand has launched a new campaign, which has people around the world touting the merits of Canadians.
Budweiser lights up the Super Bowl
The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.
Play Money Media, Octopus Media ink partnership
Octopus Media will represent PMM’s ad network, which includes social gaming on Facebook and other sites.
CSI climbs to top ratings: BBM
The one-hour crime drama nabbed 2.27 million viewers, while CTV Evening News was the top-rated weekly show for Jan. 21 to 27.
Hunger Games ad unit nabs AOL Devil award
The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.
Spotted! David Cornfield Melanoma Fund erases skin cancer
The organization coloured the slopes at the Blue Mountain ski resort with black polka dots, which disappeared as skiers passed over them.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
