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McDonald’s brings ‘Your Questions’ to the Super Bowl
The fast food co. will debut the TV spot “One at a time,” in the first quarter of the big game.
Blog: The Vine effect
SMG’s Robin Hassan shares her thoughts on the impact that Twitter’s new social media offering will have on brands.
Starbucks promotes its Blonde Roast
The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.
CBC buys big: Media Monitors
The pubcaster bought the most radio time in Toronto, with Brault & Martineau taking the top spot in Montreal for the week of Jan. 21 to 27.
Big brands tease Super Bowl spots
Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.
Shaw partners with CIBC on Income Property
The two-year long deal includes show integrations and endorsements with its host, Scott McGillivray.
CMT goes big for its Friday lineup
The Corus Entertainment channel has launched a larger than usual campaign to promote Bayou Billionaires and My Big Redneck Vacation.
Shaw Media’s Williams on the network’s fall season
The top network programmer says Global’s fall season momentum will carry through 2013, due to the network’s stable of existing primetime hits and its US supply deals.
Toronto Star unveils new website
The updated Star Media Group site features the new myStar reader customization tool.
On the MiC: Microsoft’s Rick Chavez talks digital
MiC caught up with Microsoft’s general manager of marketing solutions prior to his FFWD Ad Week talk to discuss how the digital space has changed the advertiser-consumer relationship.
Spotted! Sport Chek launches retail lab
FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.
Hyundai Canada debuts Gaspocalypse during Super Bowl
The commercial honours the post-apocalyptic film genre and highlights the fuel efficiency of the Sonata Hybrid.
CTV announces Super Bowl broadcast plans
The network will live-stream the game in Canada on CTV.ca for the first time this year.
On the MiC: Jamie Byrne on the evolution of digital content
YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.
Rogers Media and Buffalo Bills extend deal
The renewed partnership runs until 2017, and will see one regular season game per year being played at the Rogers Centre, with a bonus pre-season game in 2015.
