Articles Tagged ‘advertising’

Facebook Mobile

Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.


Maille couples its latest campaign with a tour

The mustard brand is attempting to increase market share with a tasting tour, along with new TV spots in Quebec and outdoor placements in English Canada.


Postmedia hires Olive Media president

Paul Godfrey tells MiC why Postmedia wooed Simon Jennings, and discusses the company’s Q1 results.

Jean Durocher

Jean Durocher steps down at La Presse

The VP of marketing and sales tells MiC about the changes he has seen in the newspaper business over the past decade.


Internet advertising surpasses daily newspapers: IAB Canada

Canadian online advertising surpassed $2 billion in 2010, according to the report.


Adconion expands Joost video offerings

The new IAB VAST 2.0 compliant offerings on allow publishers to better report video completion rates.


Gorilla Nation to rep ad space for International Business Times

The media company adds to its business portfolio with sole Canadian rights to ad inventory on