Articles Tagged ‘Bell’

The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge
In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.

Rogers, Bell Media court sports lovers with 4K plays
Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.

ICYMI: Canadians not done shopping, Bell adds Netflix
In case you missed it: Canadians still have a ways to go on their holiday shopping, Bell makes it easier to access Netflix and the Calgary Herald adds an NP section.

Brands step into the ring with Much Digital Studios
Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.

Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.

ICYMI: Canada rakes in the Lions, Bell’s big investment
In case you missed it: Canada has had a record week in Cannes so far, and Bell and Rogers made big investments in internet and mobile this week.

Class action lawsuit filed against Bell
The lawsuit relates to allegations stemming from Bell’s now-cancelled Relevant Advertising Program.

Privacy commissioner calls for changes to Bell ad program
Bell agrees to make changes to its Relevant Advertising Program following a report from the Privacy Office sparked by consumer complaints.

Court orders Bell to pay $137M to Videotron, TVA
Satellite TV service Bell ExpressVu, a subsidiary of Bell, must pay compensation for failing to effectively fight piracy of its signals between 1999 and 2005, the Quebec Court of Appeal ruled.

Cable losing share in TV services battle
Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.

Montreal’s subway system is going online
A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.

Graph: Who landed where on the hot topics of Let’s Talk
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.

Spotted! Bell’s TIFF fan box
An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.