Articles Tagged ‘Bell’
Bell asks its telco customers to get more personal
Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.
Spotted! Bubbly, beauty and brand activations at TIFF
Air France and L’Oreal Paris are bringing glamour to the red carpet, while Bell and No Frills are bringing fans closer to the films.
Bell shoots to the top in Toronto and Montreal: Media Monitors
The company’s internet, TV and mobile services dominated in both cities.
Bell takes Toronto, CTV tops Montreal: Media Monitors
Shoppers Drug Mart also upped its radio buy in both cities.
Bell courts gamers with e-sports sponsorship
The telco used a recent Red Bull tournament to showcase its fibre internet product.
TSN, RDS kick off World Cup with digital offerings
TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.
City announces steamy summer schedule
The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.
More Paralympic content than ever to be broadcast
Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.
How Canadian brands got in on NBA All-Star action
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.
CRTC seeks input from digital giants
The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
Wendy’s holds the top: Media Monitors
The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.
Wendy’s buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
Rogers buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
