Articles Tagged ‘Carat’
Home Depot selects new MAOR
The retailer has closed its review by choosing two Dentsu Aegis Network agencies for media.
MasterCard switches its TV strategy
Why the credit card’s latest TV buy is its biggest in years.
Canada takes four at Festival of Media
Carat, Dive Networks and Touche! were all winners at this year’s global festival, which wrapped last night in Rome.
Spotted! Disney’s haunted Montreal bus stop
The upcoming vacation season has Disney getting creative with Montreal OOH.
RONA L’Entrepot, La Presse+ gear up for patio season
The retailer is solidifying its shift to digital with a new campaign in La Presse+.
Rona paints the town
The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.
Power Corp. all-in with La Presse
The company has sold six regional dailies to a new group led by former Liberal MP Martin Cauchon, but will continue to represent national advertising sales.
Guinness’ mobile ad unit puts a pint in users’ hands
The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.
Why Subway is sponsoring an e-sports app
Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.
MiC’s most-clicked 2014
From sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.
What Torstar learned from its paywall
Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.
How Subway is tuning into Spotify Canada
Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.
Up all night to get ratings?
Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.
Dentsu Aegis expands leadership group
Hisham Ghostine joins the agency from Omnicom and Jennifer Clark is promoted.
MasterCard gets ‘Priceless’ with MLSE launch
The credit card co aims to make its longstanding campaign more personal with the launch of a new interactive zone at the Air Canada Centre.
