Articles Tagged ‘Carat’

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Subway Canada renews its commitment to fitness

The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.

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P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

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Aegis Media Canada adds a chief trading officer

Caroline Gianias has been promoted to the new role, handling trading across Carat, Vizeum and Aegis Media Deepblue.

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Reebok gets fired up with Crosby

The company has launched a new campaign targeting hockey fans and active Canadians featuring the NHL star going through his rigorous daily regime.

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Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

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Nielsen Online Campaign Ratings now available in Canada

The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.

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Isobar Canada adds two

Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.

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Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

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Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.

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GMC inks sponsorship deal with Montreal Alouettes

The two-year partnership will see the automotive brand activate on TV and in-stadium.

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Appleton changes its TV strategy

The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.

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Aegis Media Canada names CSO

Sasha Grujicic has been promoted to the new role effective immediately.

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The Verdict: CCM goes digital for launch

The hockey gear brand partnered with Microsoft Advertising to launch its first Xbox-only campaign with a contest and video content.

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Target joins the neighbourhood

The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.