Articles Tagged ‘CBC’
Canada’s Smartest Person to quiz in real-time
Viewers can test their smarts through social media in the lead-up to the March 18 premiere, and play along with the show challenges during the broadcast.
CBC sings a new tune
Aimed at broadening beyond its radio audience, the pubcaster has launched the ad-supported digital music player, CBC Music.
AToMiC: CBC takes off with a new narrative
The broadcaster has launched a multi-episodic interactive game for its show, Arctic Air.
Scotiabank renews deal with NHL
The bank’s senior VP of marketing tells MiC why the sponsorship is important to the company.
Republic of Doyle chalks up its biggest premiere
More than one million viewers tuned into the winter launch of the CBC drama, as well as the premiere of Dragons’ Den.
M2 Universal keeps CBC
The media co has been awarded a new three-year contact with the pubcaster.
Arctic Air premieres to over a million
The CBC show starring Adam Beach nets almost as many viewers as Mr. D on Monday night.
CBC kicks off premiere week strong
The premieres of Marketplace and Mr. D both posted over one million viewers to start the pubcaster’s winter season.
Hockey rules the week: BBM, Dec. 26, 2011 to Jan. 1, 2012
CBC’s Hockey Night in Canada and the World Junior Championship kept Canadians on the couch during the holidays.
CBC promotes its big three
The pubcaster pushes its new winter shows, Mr.D, Arctic Air and Redemption Inc., which have ad and sponsorship opps available.
The X Factor gets top vote: BBM, Dec. 19 to 25, 2011
The final episode of the reality show’s first season snagged the most viewers for the week.
Former CBC and Fox Sports exec Doug Sellars dies, age 50
The Toronto native was head of sports at the Canadian pubcaster before moving to Fox Sports in 2000.
CBC going commercial-free Christmas Day
Wireless retailer TBooth is sponsoring the day on the national pubcaster.
CBC to search for “Canada’s Smartest Person”
The special will pit four participants against each other, and will also enable viewers at home to test their smarts via an interactive app.
CBC looks for Redemption this winter
CBC execs Kirstine Stewart and Julie Bristow talk about courting controversy with the new reality show, Kevin O’Leary’s family appeal and why marketers aren’t averse to hot topics.
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- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
