Articles Tagged ‘Dentsu Aegis Network’


A Canadian POV on the US NewFronts

Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.


AOL launches programmatic platform

What’s changed for AOL with the launch of One, and details on Dentsu Aegis Network’s beta partnership.


Get ready for social merchandising: Bouchard

Dentsu’s iProspect CEO Guillaume Bouchard says 90% of vendors expect all spend will be related to social merchandising within the next 18 months.


Dentsu Aegis brings new analytics offering to Canada

The new launch, called Data2Decisions, will be lead by Neil Weitzman, and puts an emphasis on marketing effectiveness.


Pick your Platform: Sasha Grujicic on missing the most important platform of them all

The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.


Kill digital media and rebuild: Warring

The CEO of Dentsu Aegis Network Canada on why the old model isn’t working and how to change it before agencies become unnecessary.


Reaction to launch of industry’s “worst kept secret”

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.


Tankut Karahan on his first months in media

The new president of Carat Canada on moving to media and working in today’s blink-and-you-miss-it landscape.


Dentsu Aegis Network launches data offering in Canada

CEO Annette Warring on plans for the unit, which will be led by former Rogers Media research group leader Neil Weitzman.


The Mission: Will Oatley on reaching millenials

The Dentsu Aegis Network group strategy director on the best older and new platforms with which to target the demo.