Articles Tagged ‘EssenceMediacom’
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Co-chairs announced for 2023 Media Innovation Awards
Urania Agas and Emma Eriksson will lead deliberations for this year’s awards, which includes three new categories.
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
EssenceMediacom appoints new CEO
The new agency was created in April 2022 and merges Essence and Mediacom.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
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