Articles Tagged ‘Ethnicity Matters’
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
Western dairy farmers light up Diwali
The awareness campaign targets new immigrants and second-generation South Asian Canadians.
Banfield and Ethnicity Matters named AORs for National Arts Centre
The agencies will team up to handle media, creative and a strategic priority to drive diversity in the gallery’s spaces.
People Moves: Melanie Thivierge returns to La Presse
Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.
Are marketers ready for WhatsApp ads?
Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.
SpongeTowels, Del Monte help launch a show from the ground up
Both brands are doing their first major focus on South Asian communities with an unscripted integration.
Kruger’s ‘soft’ touch with ethnic markets
The paper towel and tissue brand is shifting some of its budget to target specific ethnic communities.
