Articles Tagged ‘Google’
How Chromecast will change everything in Canada: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs, on the impact Google’s OTT device will have on the Canadian market as the app opens up its software development kit.
Dempster’s releases full-length customizable romance novel
The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.
Google names new head of YouTube
Susan Wojcicki, who was hosting company operations in her Menlo Park, Ca., garage when it first incorporated in 1998, is being moved from her current post as SVP of advertising.
Google and Microsoft eye cross-platform tracking solutions
Vision7’s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.
Blog: Chromecast, the next great living room gadget?
MediaCom’s Robin Hassan and Michael Neale on why the new launch could be the device that changes the TV industry.
YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
YouTube taps DHX Media to launch paid content channels
The web video platform’s subscription-based services will launch in 10 world markets, including Canada.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Blog: Mobile World Congress moves from the handset to mobile computing
Juice Mobile’s CEO Neil Sweeney wraps up the week, saying Samsung leads the way with innovative launches in Barcelona.
Blog: The goods on Firefox’s new launch
Neil Sweeney, president and CEO at Juice Mobile is giving MiC readers the rundown of the top news from this week’s Mobile World Congress in Barcelona.
Google evolves Ad Words
The company tells MiC about its new enhanced campaigns, which allow clients to tailor search options across multiple devices all at once.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
On the MiC: Jamie Byrne on the evolution of digital content
YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Laura gets competitive online
The woman’s clothing co is promoting the relaunch of its site with a digital and print campaign.
