Articles Tagged ‘Google’
And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.
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Recapping the first week of Google’s anti-trust trial
Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
Google loses biggest tech antitrust case since the ’90s
A U.S. Federal judge has ruled that Google monopolized search engine ad markets.
Alphabet ad revenue grew in Q2
Despite positive earnings, the tech giant’s stock price took a hit based on YouTube’s lighter-than-expected ad revenue.
Google changes its rules and now brings AI-based Gemini tool to students
The company aims to provide a safe experience for teens, while connecting them with new technology.
Google signs deal with Canadian Journalism Collective
The group of independent news companies will be responsible for the distribution of $100 million to outlets.
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
Google introduces new AI-powered ad tools
The new products will make ad creation easier and more compelling while making in-ad shopping more engaging to consumers, according to the brand.
Google launches search engine with AI-powered summaries
Users will see periodic AI-generated overviews at the top of the results page.
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
