Articles Tagged ‘Google’
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Competition Bureau expands investigation into Google’s ad practices
The investigation, which began in 2020, is looking into whether Google’s practices hinder competition.
Google reports positive Q4 earnings, only to see stock price fall
Buoyed by AI advancements, Alphabet did good, just not good enough.
Google begins rollout of conversational AI search ads
Canadian advertisers now have beta access to the tech giant’s ad campaign product.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Report: How marketers can build brand loyalty with new Canadians
New research from Google illustrates the opportunity for Canadian marketers to use search campaigns and YouTube to reach newcomers before they even arrive in the country.
Report: Are advertisers ready for a cookieless future?
A new report from ID5 indicates that 74% of marketers have adopted one or more addressability alternatives, up significantly from 32% the year prior.
The Brick tops the list: AdEase TV
Meanwhile, streaming service Crave enters the top 10 and Subaru drops its position in all cities except Vancouver.
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Google introduces publisher controls for generative AI
Google-Extended lets individual sites decide whether their content is used to train APIs.
