Articles Tagged ‘Grey Cup’

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Canadians tune in for Grey Cup: Numeris

Grey Cup action, including pre- and post-game coverage, draws viewers nationwide with an AMA of more than 3 million at game time.

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The Grey Cup is looking up

With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?

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Despite lower ratings, Grey Cup takes the top: Numeris

Plus, new fall shows had an exceptional showing in the top-10.

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Grey Cup overnights drop by one million

Average audience, as well as total reach, fell in both English and French markets.

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Who’s activating at the Grey Cup?

Shaw, Nissan, and Mark’s are partners for this weekend’s football match.

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Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

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Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

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Overnights show Grey Cup audience increased

After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.

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Grey Cup lines up its sponsors

Brands returning to the action include Nissan, Shaw and more.

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

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Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

Junior Turner, Travon Van

Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.

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Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.