Articles Tagged ‘Grey Cup’
Coinbase, Mobil and WestJet to sponsor the Grey Cup
According to the CFL, the final is rolling out a series of first‑to‑market brand integrations and major partner activations.
CFL names ToonieBet official sports betting and casino partner
The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.
Canadians tune in for Grey Cup: Numeris
Grey Cup action, including pre- and post-game coverage, draws viewers nationwide with an AMA of more than 3 million at game time.
The Grey Cup is looking up
With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?
Despite lower ratings, Grey Cup takes the top: Numeris
Plus, new fall shows had an exceptional showing in the top-10.
Grey Cup overnights drop by one million
Average audience, as well as total reach, fell in both English and French markets.
Who’s activating at the Grey Cup?
Shaw, Nissan, and Mark’s are partners for this weekend’s football match.
Grey Cup tops the ratings: Numeris
Plus, The Indian Detective enters the top-five.
Weather skews Grey Cup sponsor visibility: study
Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.
Overnights show Grey Cup audience increased
After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.
Grey Cup lines up its sponsors
Brands returning to the action include Nissan, Shaw and more.
Mark’s is back with Grey Cup Radio Network
The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.
CFL invites fans (and sponsors) to pre-season events
Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.
Grey Cup wins the week: Numeris
The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.
Grey Cup reach up 3% on broadcast, 35% on digital
The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.
