Articles Tagged ‘Hudson’s Bay Company’

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The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

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HBC hires new paid media lead

Doron Dinovitzer is going client side after a year at Horizon.

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Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes

The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.

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How beacons can beckon buyers

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.

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Ford tops radio buys: Media Monitors

The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.

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Hudson’s Bay Company to buy Saks

HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.

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Spotted! Hudson’s Bay hits the open road

The retailer is sending a team on a cross-Canada tour in a branded RV and will launch a webseries to document their experiences.