Articles Tagged ‘Hudson’s Bay Company’


The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.


HBC hires new paid media lead

Doron Dinovitzer is going client side after a year at Horizon.


Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes

The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.


How beacons can beckon buyers

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.


Ford tops radio buys: Media Monitors

The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.


Hudson’s Bay Company to buy Saks

HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.


Spotted! Hudson’s Bay hits the open road

The retailer is sending a team on a cross-Canada tour in a branded RV and will launch a webseries to document their experiences.