Articles Tagged ‘Initiative’
How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
What is the right budget balance between linear and connected TV?
Both channels have their benefits, so how does one get the upside of one without sacrificing the other?
Tourism boards help publish the Globe’s first story in Cree syllabics
Working with agency Initiative, the branded content campaign aimed to generate national interest in three destinations.
UM leads Canadian agencies in latest RECMA evaluation
OMD, Initiative, Touche!, PHD and Wavemaker also received high marks on their business performance and internal structure.
Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.
What’s (brand) love got to do with it?
Initiative’s Chris Gairdner explains the role agencies have in helping their clients build long, healthy connections with devoted consumers.
Spotted! CBC brings Run The Burbs back with bubble tea
Initiative helped create a food truck version of one of the show’s main locations.
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
Destination Canada and Air Canada collaborate on a cookbook
Working with Initiative and Spafax, the deal also includes a partnership with Indigo to sell the book nationwide.
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
How to keep the spark alive working in media
A planner’s work isn’t always glamorous, but Initiative’s director of strategy Stephanie Freeman has advice on how to keep up your passion for the job.
CBC renews AOR assignment with Initiative
The agency will continue to handle media duties across the pubcaster’s broadcast and digital properties.
Initiative hires new chief strategy officer
Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.
