Articles Tagged ‘Initiative’

PMears

Peter Mears named president of Initiative North America

The promotion means the Mediabrands Canada CEO will move to New York City this spring.

Maple Whopper image

Burger King savours the taste

The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.

Emart

QR code sundials and a virtual canvas: MiC’s Global Tour

Mobile executions from brands in Germany, Korea and Thailand are stops on the tour this week, with MiC asking Shannon Pluem from Initiative to weigh in.

JohnStING

ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

OLYMPUS DIGITAL CAMERA

Richard Beaven steps down as worldwide CEO of Initiative

Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.

PeterMears

Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.

AlexanderAsh

Initiative’s new EVP talks about her role

Sue Alexander Ash tells MiC about the plans and challenges ahead.

BurgerKingCanada

Burger King puts a ring on it

The QSR relaunches its latest iteration of the Whopper with a campaign that plays off the burger’s name, Ring Master.

Pauchuk

Michele Pauchuk named new head of MEC

The Initiative EVP and managing director takes over for Bruce Neve.