Articles Tagged ‘Initiative’

ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

ING saver

ING searches for creative savers

The bank has partnered with Canadian band Walk Off The Earth for its YouTube-based “Canadian Superstar Saver Search” contest.

Kobo passion

Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.


Peter Mears named president of Initiative North America

The promotion means the Mediabrands Canada CEO will move to New York City this spring.

Maple Whopper image

Burger King savours the taste

The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.


QR code sundials and a virtual canvas: MiC’s Global Tour

Mobile executions from brands in Germany, Korea and Thailand are stops on the tour this week, with MiC asking Shannon Pluem from Initiative to weigh in.


ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.


Richard Beaven steps down as worldwide CEO of Initiative

Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.


Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.


Initiative’s new EVP talks about her role

Sue Alexander Ash tells MiC about the plans and challenges ahead.


Burger King puts a ring on it

The QSR relaunches its latest iteration of the Whopper with a campaign that plays off the burger’s name, Ring Master.


Michele Pauchuk named new head of MEC

The Initiative EVP and managing director takes over for Bruce Neve.