Articles Tagged ‘Initiative’
Initiative adds RBC client lead
Melanie Smith comes to the agency side following years working at Scotiabank.
Former Initiative exec targets senior leadership gap with new launch
Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
Spotted! Dairy Farmers of Canada create OOH waterworks
The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
How families prep for back-to-school budgets
Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.
Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.
Ads you’ll want to sleep through
The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.
Initiative hires Nish Shah
The marketing exec is the agency’s new VP of strategy.
Dairy Farmers of Canada brings its product to the streets
The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.
H&M paves a path to its new flagship
Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.
Initiative adds a director
Angie Matchett has moved from Starcom to the agency as it continues to build following the merger with M2 in Canada.
Helen Galanis to head Initiative
The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.
