Articles Tagged ‘Integral Ad Science’
Consumers will blame brands if ads appear next to anti-diversity content
An IAS survey found the vast majority of audiences think placements should be on sites that promote DEI.
Integral Ad Science names new CMO
Khurrum Malik has been tasked with accelerating the measurement company’s growth initiatives.
IAS and TikTok expand their brand safety partnership
A new post-bid solution means marketers now have end-to-end brand safety support on the social platform.
How holiday shoppers feel about online ads
An IAS survey found consumers think they are helpful, but context is important.
Display ads are making big leaps in viewability
But IAS’ latest Media Quality Report finds that video formats, especially CTV, have the best rates for verified impressions.
Brands are right to avoid misinformation online
An IAS survey found that ads appearing near false or misleading content eroded trust and brand perception among consumers.
How does context impact the attention an ad gets?
IAS and Tobii did an eye-tracking study to see how in-context ads performed on attention, brand favourability and purchase intent.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
Advertisers rely heavily on blocking to avoid misinformation
An IAS report found it was favoured over context-based approaches, despite the impact on ad reach.
IAS adds more reporting tools to contextual ad targeting
Control Panel brings new measurement and planning capabilities to the company’s Context Control offering.
IAS adds new attention metrics to IAS Signal
Attention Metrics Reports are now available through the IAS Signal Report Builder.
IAS research shows consumers growing more wary of social advertising
Social media users are becoming more aware of inappropriate brand ads on platforms.
IAS launches live media quality measurement for connected TV
The company is also putting enhanced reporting capabilities for publishers into beta testing.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
IAS expands Context Control to publishers
Media companies now have the option to do their own context-based targeting with the potential cookie alternative.
