Articles Tagged ‘IPG Mediabrands’
Ad revenues to grow 6.5% in 2014: Magna Global forecast
As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
One last thing: Sunni Boot talks media skills
With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
Mediabrands partners with TubeMogul on RTB
TubeMogul Canada’s managing director Grant Le Riche talks about the deal, which is part of the network of agencies’ strategy to aggressively grow its automated buying arm.
Ad Week blog: Programmatic TV buys
M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.
UM Canada adds a new digital VP
Matt Ramella, who comes to the agency from Syncapse, is taking over the position from Rebecca Shropshire, who is now at the CBC Revenue Group.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
