Articles Tagged ‘Karine Courtemanche’
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Cossette Media appoints co-directors to lead the national agency
The agency’s media group president, Karine Courtemanche, says the new leadership structure is designed to accelerate growth.
Touche!, OMG Montreal appoint new heads
Samantha Kelly takes over from Alain Desormiers as CEO for both offices, while Charles-Etienne Morier is given a newly created COO title.
Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.
New presidents named at Touche!, OMG Montreal
Long-time staff Samantha Kelley and Charles Etienne Morier take on elevated leadership roles.
Touche! unveils new brand identity
The agency’s new look focuses on growth, acceleration and creativity
Touche! is the top Canadian agency on WARC’s Media 100
This is the fifth consecutive year the Montreal agency has been in the top 10 worldwide.
Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.
People Moves: Courtemanche joins Wildbrain board
Plus, Broadsign announces promotions.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
Canadians’ trust in news could herald a boost in spend
Spending in newspapers is expected to be stable, but digital spending around news content could increase.
