Articles Tagged ‘Magna Global’
The skinny on ad skipping in Canada
Magna’s deep dive into Canadians’ tolerance for online video ads.
GroupM, IPG downgrade ad revenue growth estimates for 2016
Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.
Canadian ad revenue to grow 3.4% in 2015: Magna Global
New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.
Media owner ad revenue to grow by 6% in 2014: Magna
Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.
Adap.tv unveils programmatic TV option
The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
Ad Week blog: Programmatic TV buys
M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.
