Articles Tagged ‘Maple Leaf Sports & Entertainment’

Screen Shot 2021-02-22 at 10.19.03 AM

LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.


Dairy Farmers of Ontario partners with Senators, MLSE

The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.

Coca Cola Coliseum

Coca-Cola takes over naming rights from the Ricoh Coliseum

The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.


MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.


Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

Miami Heat v Toronto Raptors

MLSE inks partnership deal with BlackBerry

The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.


MLSE names new president and CEO

On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.


Juice Mobile launches Nectar

Neil Sweeney, president and CEO at Juice Mobile tells MiC about the mobile platform, which kicks off with clients including Postmedia, St. Joseph Media and Corus.


Juice Mobile partners with five media companies

The company will work with Maple Leaf Sports & Entertainment, Quebecor, St. Joseph Media, Corus Entertainment and Shaw Media to address inefficiencies in the mobile market.