Articles Tagged ‘Matt Ramella’
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Matt Ramella, president of Reprise Canada, has been named as Canadian CEO of the new agency.
What digital media leaders are watching in efforts to regulate AI
As Bill C-27 makes its way through parliament, experts are hoping for a transparent, ethical and responsive framework.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Media leaders offer their resolutions and predictions for 2023
Execs explain what they will be focusing on internally, as well as the industry trends they are planning to respond to.
How agencies are guarding against oncoming economic challenges
Most companies are planning for uncertainty and making the best of their current assets.
How are media agencies coping with inflation?
Challenging times mean finding ways to support both clients and staff.
Reprise is harnessing AI to optimize performance media
The global agency taps artificial intelligence expert Vincent Spruyt to lead its new AI division.
Reprise launches dedicated ecommerce unit
As shoppers pivot online for everything, the new practice helps brands scale up and operationalize for optimal results.
Which social media platforms are the most socially responsible?
YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.
Reprise appoints new global CEO
Dimitry Maex is the latest new face in the global IPG Mediabrands family following a month of C-suite appointments.
Reprise launches digital auditing platform
The platform will look at user experience, discoverability and overall quality of digital properties.
Are YouTube’s new safeguards enough to clear up the controversy?
Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
