Articles Tagged ‘MEC’
MEC hires digital lead
Gian LaVecchia is joining the agency as managing partner, digital lead, and will be responsible for all of North America.
New York Ad Week: Goin’ mobile
MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
MEC names global director of integrated planning
The newly created position has been given to Pele Cortiza-Burgess, who will be based in the agency’s New York office.
GroupM names chief digital investment officer
Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.
Swiss Chalet gives consumers a peek at its kitchens
The restaurant chain is touring the country with fry trucks and has partnered with comedian Jessica Holmes to promote the freshness of its food offerings.
GroupM reduces global ad spend forecast
The company has revised its numbers based on factors including a loss of economic momentum.
Coors Light kicks off major OOH push for new packaging
Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.
MEC adds a president of digital
The mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
Corona celebrates the May long weekend
The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
GroupM names chief growth officer
Mike Tunnicliffe has been named to the new role, which will see him lead a “central growth team” at the company.
GroupM launches innovation unit
GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
GroupM grows management
Dominic Proctor has been named worldwide president of the WPP parent company.
Starcom wins Novartis
The pharma company most recently worked with MEC on its global account.
MiC’s Most Clicked 2011: MediaCom Canada wins MAOY
MiC counts down the most read stories of the year, with MediaCom Canada’s win coming in the number five spot.
