Articles Tagged ‘MediaCom’
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
Amanda Ploughman named VP marketing at Shaw Media
The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.
MediaCom wins Agency Network of the Year at M&M Global Awards
The agency picked up the top prize for the fourth time in the past five years, with Samsung and PHD also taking accolades at the ceremony last night.
Taco Bell Canada makes fans eat their words
The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.
Former MediaCom CEO launches sound-based app
Doug Checkeris tells MiC about Qwyrk, a new app that allows users to add sound effects and songs to social media updates and emails.
CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
Blog: Chromecast, the next great living room gadget?
MediaCom’s Robin Hassan and Michael Neale on why the new launch could be the device that changes the TV industry.
Staples celebrates back-to-school
The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.
Nominations open for Media Director of the Year
Submit your nomination picks for MDOY with three reasons why they’re tops for this year’s competition.
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
Banff: Media disruption brews
MediaCom’s Robin Hassan shares what she learned on how the digital shake-up is changing the business model for content producers and media players alike.
Canadian Tire consolidates media with Omnicom Media Group
Touche! will lead the new business and open a new Toronto office alongside the win.
Pizza Hut introduces five new flavours
The Yum! Brands QSR is introducing flavours like cheesy beef poutine and smokey maple bacon with a TV-heavy campaign featuring a tough hockey granny.
