Articles Tagged ‘Mediative’


Yellow Pages to liquidate Mediative, sell Juice

CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.

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Weakness in print drives lower revenues for Yellow Pages in Q1

The company announced a new strategic plan which will see it focus on acting as a “content hub” for small and medium enterprises and focusing on upselling with digital products.

Ali Rahnema 2

Yellow Pages taps Ali Rahnema to lead Mediative

The former chief operating officer of Star Media Group’s digital division will head up the digital marketing company following a near year-long transition period.


Making the most of Google search on mobile

An eye-tracking study by Mediative shows how consumers engage with the ads in organic listings on the site.

Mediative adds three to its network

The advertising network has added three more publishers and strengthened its position in the automotive industry.

carPages signs with Mediative

The car-shopping site presents opportunities for advertisers targeting an automotive audience.


Mediative beefs up digital team

The agency has named former Cirque du Soleil staffer Andreanne St-Pierre as its latest hire.

Jon De La Mothe

Mediative brings Jon de la Mothe on board

The former CBC exec joins the agency as VP, platforms and technology.


TC Media hires new SVP

Patrick Lauzon is joining the company as senior vice president of interactive marketing solutions.


Yellow Pages Group meets Toronto’s neighbourhoods

The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.

Ian Everdell

Breaking down Facebook Graph Search

Mediative’s Ian Everdell (pictured) and ChickAdvisor’s Alex de Bold weigh in on the potential of Facebook’s latest advertising tool.

autortrader revs up new campaign

The auto buying and selling site is changing its message to promote the convenience of its services as opposed to the size of its inventory.