Articles Tagged ‘Microsoft’
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
Spotted! Microsoft tours campus
The company is bringing its full fleet of Microsoft devices to campuses across Canada for the first time with a dorm room featuring its newest products.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
CBC expands digital presence with Microsoft partnership
A newly-launched Hockey Night in Canada app for Xbox Live will give Gold users access to live game streaming and VOD content including Coach’s Corner.
Ubisoft brings Just Dance to Canadian universities
The videogame company is using an experiential event to help introduce the brand to campuses across Canada.
Yahoo! AOL and Microsoft expand partnership to Canada
The deal means the companies will sell each other’s premium, non-reserved display inventory.
Google ranked most influential brand in Canada: Study
The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
2012 Mobile Future in Focus: comScore study
The report states that Canadians are increasingly using mobile to access retail and commerce sites.
Microsoft named most influential brand in Canada: poll
The Ipsos Reid Influence Index Study includes brands such as Visa, President’s Choice and Air Miles.
Spotted! Microsoft takes bad photos (on purpose)
The company has landed with an experiential booth at Pearson Airport in Toronto to connect with travellers over the holidays.
Microsoft adds 14 content partners with latest Xbox Live update
Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.
Halo celebrates in 3D
Microsoft partners with SAY Media on an online anniversary campaign that brings a real-life feel to the science-fiction game.
Twitter analysis reveals buzz-worthy brands
UK-based Chatterbox Analytics finds that Twitter users talk most about search engines, software and wine brands.
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
