Articles Tagged ‘MindShare’
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
GroupM grows management
Dominic Proctor has been named worldwide president of the WPP parent company.
Unilever launches global media review
The account, worth over $6 billion worldwide, is currently with Mindshare in Canada.
OMD tops RECMA report
The network is the top performer according to the ranking, which includes results from 40 countries.
MAOY Bronze: Mindshare dives into digital bridging
Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
Vaseline gets a grip with men
The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.
Shifting focus for back to school
Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.
Axe Canada launches online channel
The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.
Amex tells you where to go
The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.
Mindshare adds director of gaming
Geoffrey Greenblatt is joining the company in the newly created role.
Mott’s searches for the face of Fruitsations
The brand targets moms for a nationwide campaign to find its next child ambassador.
Next Media Stars: Fatima Hyder
The Mindshare manager of invention talks about matching clients and campaigns.
