Articles Tagged ‘Nielsen’
What’s the state of the digital nation?
Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.
Influencers strong on engagement: study
A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.
Mobile campaigns more likely to hit targets: study
Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
Snapchat update brings mobile closer to TV
One month after Snap paired with Turner to offer weekly episodic content, it’s also added Nielsen digital measurement for its ads.
Study identifies two target groups for Cancon
Who’s most likely to watch Canadian content? A new report identifies the viewers who producers and distributors should be eyeing.
Nielsen partners with Pathmatics for enhanced digital ad tracking
The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.
Environics Analytics buys Nielsen’s location and site solutions
The acquisition gives expands the Toronto-based co’s reach in the North American market for location-based services.
How Canadians listen to their favourite tunes: report
The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.
Mobile delivers the best on-target rate: Nielsen
The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.
Nielsen beefs up on sports intel
The measurement company has strengthened its sports portfolio while adding on the ability to measure brand exposure.
Creating killer branded content: Five lessons from BCON Expo
From working with influencers to taking cues from TV pilots, here are some key takeaways.
Click-through rates still a thing
Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.
TV’s loss is digital video’s gain: Nielsen
A new white paper from the organization in partnership with the ACA shows a relationship between drops in spend on TV and increases on digital video.
Environics acquires select Spectra services from Nielsen
The move boosts the analytics firm’s offering to CPG and grocery retailers.
