Articles Tagged ‘OMD’
Autotrader.ca analyzes car personalities
The brand is playing in the social space with a Facebook app that calculates what type of vehicle best fits a user’s personality.
Spotted! Smart Canada’s big plans for a better city
The auto brand has launched its Smart City Project campaign with an installation in Toronto which turns physical input into power.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Visa sets off a social cheer for athletes
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
Media weigh-in: Shoppable videos
MiC asks Shane Cameron from OMD and Will Oatley from Carat to explore the benefits and drawbacks of integrated e-commerce videos.
OMD wins Labatt
The beer co, which was with UM Canada, has signed with the Omnicom agency to cover its planning and buying.
McDonald’s comes to life
The QSR has placed ads featuring a three-dimensional mould of its new Real Fruit Smoothie in Quebec Sports Experts stores.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
Spotted! Fido hits the road with some pups
The telco is taking its community investment partners on an interactive tour to 35 Canadian cities, starting with a stop in Toronto this morning.
The Toronto Blue Jays are ‘Ready’
The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Jays pitch in on advertising campaign with t.o.night
The nightly newspaper handed control of its editorial content to three Toronto Blue Jays pitchers to promote the team’s home opener.
Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
Fallsview brings the fun
The Niagara casino is moving beyond the games for its latest campaign.
Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
