Articles Tagged ‘Oreo’
Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
The NHL promotes with the Cup
With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment
A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.
Mondelez joins team Canada
The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Oreo gives fans the One Direction treatment
The brand is the title sponsor of the boy band’s upcoming Canadian tour and is offering fans VIP tickets to its shows through an online contest.
Oreo blows out 100 candles
The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.
How to be a record-breaking brand
MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.
