Articles Tagged ‘Petro-Canada’
More Paralympic content than ever to be broadcast
Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Petro-Can fuels up a new branded content strategy
The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.
OMD picks up Petro-Canada
The Omnicom shop won the retail media business following a review.
The Amazing Race Canada adds Petro-Canada, Scotiabank
Chevrolet, Air Canada and Petro-Canada have come together for grand prize worth half a million dollars, with Scotiabank on board as well.
Petro-Canada buys the top: Media Monitors
The gas company entered the list in the top spot in Toronto for the week of Dec. 9 to 15.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Petro-Canada buys big: Media Monitors
The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
Petro-Canada buys big: Media Monitors
The gas company bought the most airtime in Toronto for the week of April 8 to 14.
Petro-Canada buys big: Media Monitors
The company stayed on top of the radio buying charts in Toronto for the week of April 1 to 7.
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
