Articles Tagged ‘Radio-Canada’
TLN named Winter Games broadcast partner
The Corus-owned Telelatino broadcaster will air hockey matches from PyeongChang in Spanish and Italian, with more to come in 2020.
CBC ad revenue spikes in 2016/2017
Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.
Toyota axes ad breaks for cross-platform campaign
Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.
CBC proposes ad-free model in Heritage filing
The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
A view into Radio-Canada’s new windowing strategy
CRO Jean Mongeau on how the pubcaster is experimenting with its French SVOD to extend linear audiences.
Errol Da-Re lands at CBC/Radio-Canada
The former Shaw Media EVP of sales is tasked with leading Olympic sales at the pubcaster.
CBC plays holiday matchmaker
The pubcaster’s Media Solutions team is pairing brands with key scenes this festive season.
Pan Am Games’ CBC closer nets 2 million viewers
Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
Robyn Sullivan joins CBC
The national broadcaster has hired Robyn Sullivan to lead digital optimization efforts.
Ad revenue dipped for conventional TV in 2014: CRTC
Local TV stations lost 5% in local advertising and nearly 8% in national advertising last year, according to a new report from the regulator.
CBC/Radio-Canada unveils its Pan Am Games plan
The pubcaster will broadcast over 750 hours of coverage of the Pan Am and Parapan Am Games this summer.
CBC names new multiplatform director
Karen Eckert has joined the company as director of multiplatform media sales.
CBC, Radio-Canada awarded 2018, 2020 Olympic broadcast rights
The public broadcaster will work with Bell Media and Rogers Media to execute the large-scale media event, with CBC/Radio Canada broadcasting popular “first-tier” events, such as hockey.
