Articles Tagged ‘Rebecca Shropshire’


Shropshire moving to Cairns Oneil

The former Juice Mobile VP has joined the independent agency, which is aiming to strengthen its digital offering.


Juice Mobile hires Rebecca Shropshire

CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.

Rebecca Shropshire

The evolution of brands on social

Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.

Rebecca Shropshire

CBC Revenue Group names new director

Rebecca Shropshire is joining the pubcaster as its director of digital sales.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.

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Blog: Four key takeaways of CES

From updates to the connected home to natural user interfaces, UM’s VP of digital Rebecca Shropshire shares her thoughts on the marketer trends at this year’s show.


MiC’s Global Tour: digital OOH

Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.

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Blog: Rebecca Shropshire at CES

The UM VP takes MiC to the show floor and talks about the rise of agency participation at the hot ticket event.


Ad exchanges: the industry weighs in

Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.