Articles Tagged ‘rethink’
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
A&W introduces better beef
The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Molson Canadian shows its pride
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
Molson brings it home
The brand has launched a new campaign, which has people around the world touting the merits of Canadians.
Shaw rolls out new spots
The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
Lilydale shows its classic side
The company has launched a new TV campaign aimed at moms, with an old-school 1940s spokesperson.
Shaw kicks off its rebranding campaign
The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.
Rickard’s settles in for winter
The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.
