Articles Tagged ‘Rogers’
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
Motorola catches Bieber fever
The smartphone company is sponsoring the pop singer’s Believe Tour and using TV, social media and in-store promotions to revitalize its brand.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
Velvet Media gets moving with walking digital billboards
The Toronto-based company has launched its boards in digital form with Rogers being the first to sign on.
Rogers ceasing national DVD/game rental services
The telecom company says that all rental stores will be repurposed, with their existing supplies of DVDs and games being liquidated by end of May.
Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
Shaw Media and Rogers renew distribution deals
The recent deal will see Shaw Media’s Global TV and 19 specialty channels continue to be carried on the Rogers cable dial.
Rogers brings music back to school
The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.
Supreme Court to rule on Canadian TV signal dispute
Bell Media is appealing a lower court decision on Canada’s fee for carriage debate.
