Articles Tagged ‘Rogers’
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
Easter Seals Ontario launches fundraising campaign
Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in ad space.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Pizza Pizza partnering with the PWHL
The pizzeria continues its long history of sponsoring professional hockey.
Air Canada and Rogers partner with the PWHL
The deals with the airline and telco include a social campaign and behind-the-scenes content around the Professional Women’s Hockey League’s players.
Joe Natale alleges wrongful dismissal in suit against Rogers
The company responded to the claims by alleging its former CEO improperly awarded himself “excessive compensation” upon learning he could be ousted from the role.
CRTC extends hundreds of TV broadcast licenses
The regulator is seeking more time to modernize its licensing framework as it implements the Online Streaming Act.
Rogers revenue gets a major boost from Shaw merger
However, low advertising demand continues to be a factor in the company’s Media division.
Public interest groups ask CRTC to simplify broadcaster applications
All of Canada’s major TV broadcasters currently have some form of open request to amend their license terms.
