Articles Tagged ‘sponsorship’
CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.
Juno Awards lay down a new track with VIA Rail
The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.
Gentlemen’s Expo shifts to focus on experience and emotion
The event, now in its fourth year, tapped sponsors who could offer guests a more tangible experience – including Lincoln test drives on site.
HGTV ushers in record brand partners
The four returning and five new partners also include more digital activations than the network has previously done.
To sponsor or not to sponsor?
A new tool can help sponsors decide which proposal benefits their brand marketing strategies best.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
Top Chef Canada is tops online
Viewing hits a high on the site for the Shaw Media show, with sponsorship opps available for the second season.
Labatt not giving up the NHL fight
The beer company, which added three new team sponsorships last week, is still battling to become the official beer of the league.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Samsung leverages UGC to put real people’s stories at the forefront
