Articles Tagged ‘Sportchek’
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
Canadian Tire pledges half of its sponsorship spend to women’s sports
New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.
Touche scores big on the Gunn Media 100
Canada was the only country to have two winning campaigns in the top 10.
More Paralympic content than ever to be broadcast
Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
A Canadian first at the Festival of Media
Touché and OMD, the two agencies to represent Canada at the show, both took home statues at the ceremony in Rome.
Touché! and OMD make the shortlist for Festival of Global Media
A dozen Canadian entries could compete for gold in Rome this may, including campaigns for SportChek, Tourism Quebec and the Canadian Safe Schools Network.
Facebook unveils new shoppable ad format
Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.
Reebok takes over hockey on The Score
The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
