Articles Tagged ‘SRG’

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Younger people more excited for the return of basketball

The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.

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New Canadians consume mobile media like no others: study

For immigrants from China, South Asia and the Philippines, smartphones are a way of life.

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SVODs and ads: It’s complicated

With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.

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Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.

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How Canadians feel about Netflix and other channels

While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.