Articles Tagged ‘Starcom MediaVest Group’
Microsoft narrows its focus
Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.
SMG to validate campaigns with ComScore’s vCE dashboard
The agency’s SVP of digital media, Jeff Thibodeau talks about the impact the partnership will have on its workflow.
MAOY Honourable Mention: Starcom MediaVest Group’s content push
The media agency is recognized for work for P&G, Express and Microsoft.
Spotted! Microsoft goes big with Xbox One
The electronics co has put a giant replica game console in downtown Vancouver and is promising gamers prizes in exchange for them pledging their Xbox Gamertags.
Spotted! Breathe Right encourages naps
The GlaxoSmithKline brand has launched a street-level pod hotel in Ottawa this week, offering 20-minute naps to tired passersby.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Starcom MediaVest posts top global billings: RECMA
The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.
Details and reaction to the Publicis Omnicom merger
Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.
MiO gets sporty
The Kraft Foods water enhancer has launched a new campaign to kick off its MiO Sport.
Starcom MediaVest Group hires new VP of digital media
Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
Microsoft introduces the new Office
The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
Robin Hassan moves to MediaCom
The former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.
