Articles Tagged ‘Starcom’
Samsung urges consumers to take note
The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.
Samsung brings Canada to Sochi
The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.
Burger King trims the fat
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
Starcom wins TJX Canada
The agency will be responsible for the media strategy and investment for Winners, HomeSense and Marshalls as a result of the deal.
VH Sauces partners with Shaw to inspire
The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.
Samsung explores natural ‘Tabitats’
The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.
Spotted! Pringles gets the party started
The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.
Pogo starts the great condiment debate
The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
SXSW 2013: Long live the experience
From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
The Verdict: Samsung Canada revamps its NFL plans
Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.
Orville Redenbacher brings its own bowl
The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.
Samsung pumps up the music
The electronics co’s latest OOH campaign uses NFC technology to give consumers a new song to download every week.
