Articles Tagged ‘TD’
Virtual Roundtable: Finance brands talk sponsorship, spending and more
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Inside TD’s homebound sponsorship play
Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.
Financial services continue to dominate: Media Monitors
TD, PC Financial and RBC were among the top buyers in Toronto.
Financial services continue to dominate radio buying: Media Monitors
Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.
TD becomes official bank of Vancouver Canucks
The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.
TD sponsors Junos first Twitter stream
The stream sponsorship represents another expansion of TD’s relationship with the Junos.
Juno sponsors announced
From Beetles to new ways of handing out awards, find out how brands are activating at this year’s show.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
CBC Music changes its tune on YouTube
The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.
Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.
TD partners with CBC Music for online portal
The TD Live Music project includes playlists, videos and news.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
TD makes its debut on The X Factor
The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.
