Articles Tagged ‘television’
Cable in decline, but still the number-one TV delivery method: study
Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”
Canada to fall out of top 10 ad-spend markets by 2019: report
While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.
Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
Online-only TV viewership on the rise: study
But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.
How sports are enduring the digital revolution
At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.
North American Indigenous Games finds broadcast partner in CBC
The agreement will feature at least 100 hours of coverage including radio docs and digital content.
Binge-watching isn’t just for millennials: study
The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
Growth in global ad spend to slow in 2017: report
Despite growth decreasing overall worldwide, Canada’s market will increase marginally.
CRTC establishes pick-and-pay best practices
Licences will be renewed for one-year terms, as opposed to seven years, as TV service providers roll out new packages.
Mobile to dominate consumption and ad spend by 2018: study
The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.
Fall face-off: What audiences (and buyers) are watching
Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?
HGTV ushers in record brand partners
The four returning and five new partners also include more digital activations than the network has previously done.
The Big Bang Theory wins the week: Numeris
The laugher took the most single-night viewers for the week of April 27 to May 3.
