Articles Tagged ‘The Trade Desk’
Hivestack teams up with The Trade Desk
The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.
The Trade Desk launches new platform built around first-party data
Solimar aims to make it easier for clients to use first-party data when building and measuring digital ad campaigns.
Publicis gets on board with The Trade Desk’s UID 2.0
Epsilon and the DSP are combining forces to create a viable, privacy-safe cookie alternative.
The Trade Desk adds Prizm segmentation
The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.
Index Exchange announces support for Unified ID 2.0
The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.
People Moves: Mindshare’s Theo takes shape
Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.
Investment in digital analytics is on the rise: study
More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.
Freckle signs with five DSPs for new launch
The company has integrated its attribution measurement technology into some of the largest demand-side platforms.
