Articles Tagged ‘The Trade Desk’
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
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Walmart Connect signs on to test UID2
The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.
Connected TV drives The Trade Desk’s revenue up 21% in Q1
The company also said its data-driven platform has allowed it to remain strong despite advertiser uncertainty.
The Trade Desk’s revenue beats expectations in Q4
The company’s CEO cited connected TV and retail media as major growth drivers (and its biggest priorities for the future).
Rave signs on as latest Canadian UID 2.0 supporter
The group viewing platform will share data on streaming content a user views in a privacy-safe way.
The Trade Desk launches platform to activate first-party data
Galileo aims to provide a centralized hub for audience matching and measurement in a post-cookie world.
The Trade Desk hires Google Canada exec to lead local growth
Christos Nikitopoulos will help the company develop its presence within Canada.
The Trade Desk signs a location data company on to UID 2.0
Drako data can be used by advertisers in a privacy-conscious way.
What happens when a company uses UID 2.0?
A rush of new partners have pledged support for the post-cookie identifier this month. But how does it actually perform?
Optable becomes a UID 2.0 private operator
The partnership allows advertisers to generate identifiers and helps publishers enable the post-cookie tech on their websites.
Environics Analytics adopts UID 2.0
In addition to bringing the post-cookie identifier to its clean room services, the analytics company is also adding more of its data to The Trade Desk’s programmatic platform.
The Trade Desk integrates Connected Interactive’s offline retail data
The partnership means advertisers can build audience segments based on offline spending data from 325,000 Moneris merchants.
P&G pledges its support for UID 2.0
The Trade Desk’s cookie alternative gets some big advertiser-side support.
Canadians are open to ad-supported streaming, but they have some requests
Research from The Trade Desk looks at how new consumption habits need to come with new ad strategies.
The Trade Desk says Google’s loss was its gain in Q2
CEO Jeff Green was upfront about how challenges to the ad giant’s market control is benefiting his company’s revenue growth.
