Articles Tagged ‘TikTok’
Gave Lindo to lead TikTok’s Canadian content strategy
The former CBC exec will lead the platform’s strategy and operations in Canada.
As a TikTok acquisition inches closer, what’s the brand impact?
While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.
Exclusive: How do Canadians feel about a U.S. TikTok ban?
In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
TikTok adds self-serve option, ad grants for SMBs
Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?
TikTok experiments further with shopping
Could demand for the feature – and TikTok activity from older generations – take off in Canada?
ImageMotion launches TikTok program
The content agency says it’s a big opportunity for brands to gain visibility, particularly among Millennials and Gen Z.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
Baskin-Robbins finds strange things in TikTok campaign
The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.
